Parmy Olson, Columnist

AI's Path to Profits Is Being Driven by Consumers

People finding virtual friends and playing games have proven to be a surprisingly robust market.

Photographer: Bloomberg/Bloomberg

Markets naturally see through the lens of businesses. When tech stocks took a dive last month on concerns of an “AI winter,” investors were egged on by a study showing 95% of corporate AI pilot programs failed to deliver any gains in productivity or profit, making all this expensive AI start to look a little useless.

Consumers would beg to differ.