Cracker Barrel Is Corporate Mediocrity’s Latest Casualty
MAGA warriors are right to worry that something has gone wrong with Big Business, but “wokery” is just the symptom of a much bigger problem.
A fiasco of mediocrity, not wokery.
Photographer: Joe Raedle/Getty Images North AmericaThe latest battle in America’s woke wars featured a country-themed restaurant-and-store which gloried in the name of Cracker Barrel. The senior management of Cracker Barrel Old Country Store Inc. tried to modernize their enterprise by simplifying its logo and removing the image of an overall-clad man leaning on a barrel. MAGA spotted a plot by woke managers to destroy another corner of Old America. Battle ensued.
“WTF is wrong with @CrackerBarrel??!,” roared Donald Trump Jr. on X. “Cracker Barrel must be broken,” urged Christopher Rufo. The company’s stock lost almost $100 million. Donald Trump himself took time off from undermining the independence of the Federal Reserve to urge the company to go back to its old logo. And the company duly obliged and restored the overall-clad man to his rightful place.