Ford's New $30,000 EV Pickup Cuts Against Washington
When it comes to electric vehicles, US automakers have set their sights far beyond Washington and 2028.
Everyone knows electric vehicles are the future.
Photographer: Angus Mordant/Bloomberg
The drive from Detroit to Washington is a little more than 500 miles. When it comes to electric vehicles, though, the city and US capital aren’t even on the same roadmap anymore, and neither America’s auto industry nor President Donald Trump’s administration are the better.
Ford Motor Co. staged an event Monday at a plant in Kentucky to unveil a new strategy for EVs, but Chief Executive Officer Jim Farley framed it as much more than that: A “Model-T moment” for the company to “change the game again,” just as its founder did more than a century ago. Standard C-suite oratory, yes, but with high stakes attached. Farley pointedly described the new strategy as “a bet” — and it’s a huge one.