Andrea Felsted, Columnist

Kohl’s Can Turn Its Meme Moment Into Something More

After winning the favor of retail investors, the struggling company has a chance to raise some much-needed cash.

From mall to meme.

Photographer: Joe Raedle/Getty Images North America

Kohl’s Corp. should make the most of its meme stock status.

Some of the investor fervor around the department store has faded since its recent trip to the moon. But another 6% jump on Monday puts its shares at almost double their April low of about $6. It’s an opportunity for the company to use that newfound enthusiasm to raise funds, shore up its balance sheet and engineer a sales revival.