, Columnist
Porsche Becomes the Poor Relation of Shining Skoda
It’s an upside-down auto world when a mass-market brand makes more money than one selling luxury sportscars.
Skoda is delivering better profit margins than Porsche, thanks to models such as the Enyaq.
Photographer: Milan Jaros/BloombergOne indicator that the automotive industry is experiencing a massive upheaval is when a brand famous for practical, affordable vehicles makes far more money than one selling some of the world’s most desirable and expensive cars.
Such is the situation at Volkswagen AG. Its latest earnings report on Friday showed its mass-market Skoda unit continues to knock it out of the park, while the majority-owned and separately listed Porsche AG sportscar business barely scrapes a profit.