, Columnist
Amazon Prime Day Is Past Its Prime
The annual bargain bonanza wasn’t the bust some feared. But the sale no longer feels like the major shopping event it once was.
Shoppers are still clicking. But the excitement is gone.
Photographer: Klaus Galiano/Bloomberg
Amazon.com Inc.’s Prime Day wasn’t such a dud after all.
Or at least that’s how it appears. The results of the Amazon super sale are infamously hard to parse. The company didn’t provide any figures, saying only that last Tuesday to Friday was “the biggest Prime Day event ever” and exceeded any four-day period that included the deal days. (Prime Day has historically lasted two days; this was the first time the mega-retailer extended it to four days.)