Andrea Felsted, Columnist

Oasis Brings a Fashion Supernova From the UK

Brands such as Burberry stand to benefit from a revival of ‘90s Britpop.

July 4, 2025 at 4:00 AM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

Oasis lead singer Liam Gallagher and brother Noel Gallagher in 1995.
Photographer: Dave Hogan/Hulton Archive

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The band Oasis begins its long-awaited reunion tour on Friday with a show in Cardiff.

Fashion brands are right to roll with it. The historically fractious relationship between Liam and Noel Gallagher could make for some fireworks. But reaching a broad audience and riding a wave of ‘90s Britpop nostalgia to higher sales in North America is worth being here now.