Beth Kowitt, Columnist

The Corporate Culture Wars Have a Strange New Coalition

Right and left are finding common ground to pressure CEOs. Companies will need a new playbook to respond.

HHS Secretary Robert F. Kennedy Jr. has some fans on the left.

Photographer: Francis Chung/Bloomberg

A new development in the culture wars is about to create a fresh set of headaches for corporate America.

Issues that left-wing advocacy groups have been heckling companies about for decades are increasingly being taken up by the right — a shift that’s adding complexity and risk for CEOs already struggling to navigate this moment’s deep ideological rifts.