Google’s Money-Printing Machine Can Be Easily Dismantled
A judge’s finding that the Alphabet unit has a monopoly over digital advertising has an obvious and effective remedy.
An easy solution.
Photographer: Anna Moneymaker/Getty Images
Targeted advertising is the business model that created much of the modern internet, and no company has benefited more than Google. On Thursday, a district court judge handed down a ruling that threatens to dismantle part of that money-printing machine. Finally, there’s a Big Tech antitrust case with an obvious and effective remedy.
Of course, this decision will set off a costly and complex round of appeals that could take years and may walk back some of Judge Leonie Brinkema’s conclusions. Still, as it stands now, it’s a significant blow to Google’s business, one that comes on the heels of losing another blockbuster antitrust trial last year.