Why This Round of Tariffs Feels So Personal
The dreaded “T” word seems to be on everyone’s mind because consumers know it could mean paying more for what they love.
Treat yourself? Maybe not in this economy.
Photographer: Camilo Freedman/BloombergDespite the White House announcing a 90-day pause on some of its reciprocal tariffs, many CEOs are still bracing for a recession. Some companies have paused orders or reduced production due to uncertainty: After all, President Donald Trump raised the duty on China to 145% on Thursday after increasing it to 125% just the day before, a move that impacts countless industries. Business owners and investors have said that they can’t plan for these next three months when it’s difficult to predict the administration’s next move.
But people in corporate America aren’t the only ones discussing the consequences of this policy.