Andrea Felsted, Columnist

Prada and Versace Could Be a $1.4 Billion Clash

Versace has huge potential, but will be expensive and time consuming for new owner Prada to fix.

April 10, 2025 at 5:03 PM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

Turning things upside down?
Source: Bloomberg

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Pradace is real.

Prada SpA said on Thursday that it would pay just under $1.4 billion for Versace from Capri Holdings Ltd. Although collaborations are all the rage right now, this is one fashion mash-up that should have stayed in the design room.