Andrea Felsted, Columnist

Your Rolex and Nikes Are About to Get More Expensive

And that’s far from the worst of the pain consumers will feel from Trump’s “Liberation Day” tariffs.

April 3, 2025 at 11:18 AM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

How much now?
Photographer: WANG ZHAO/AFP

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Even Bernard Arnault couldn’t save European luxury from Donald Trump’s tariffs.

The US president on Wednesday introduced swingeing levies on European and Swiss goods. The onslaught will hurt exports of Louis Vuitton handbags and Rolex watches, likely making them even pricier for US buyers.