, Columnist
The iPhone Needs to Go Back to Its Roots to Salvage AI
CEO Tim Cook should, once again, make its premier product a place for external developers to create ground-breaking applications.
Can’t do it alone.
Photographer: Justin Sullivan/Getty Images
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One reason Apple Inc.’s brand is so valuable is that for decades, it had a reputation for only making promises it could keep.
It did this thanks to a notoriously stubborn and difficult chief executive officer in Steve Jobs, who surrounded himself with talented lieutenants and listened to what his investors thought but ultimately made all of his decisions by consulting with a Congress of one: himself.