, Columnist
Nike Killshot Is the Next Adidas Samba
The sportswear company needs something to cushion the blow from clearing out old models. But rival Adidas won’t give it an easy ride.
Competition.
Source: Nike, Adidas
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Nike Inc. has finally found its Samba.
Everyone is searching for what comes after the Adidas AG sneaker that has been the hottest shoe for the past couple of years. Nike has delved into its archives for some serious contenders: the Killshot and Cortez. Both are being elevated, and they have a good chance of picking up from where Adidas’ viral shoe left off.