Dave Lee, Columnist

A Digg-Reddit Slugfest Has Web 2.0 Vibes — With an AI Twist

The once-popular link recommendation platform is coming back to tap the goldmine that is real human discussions.

March 6, 2025 at 6:03 PM UTC

Dave Lee is Bloomberg Opinion's US technology columnist. He was previously a correspondent for the Financial Times and BBC News.

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Photographer: Michael Nagle

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News that link recommendation platform Digg Inc. would be making a comeback warmed the hearts of many who long for the “old” web — where sharing felt more organic, more exciting, and definitely less destructive to everything we know and love about the world. Hey, I’m not immune to this nostalgia, either.

The site is being spun up again by its co-founder, Kevin Rose, and, curiously enough, Alexis Ohanian, the co-founder of one-time Digg nemesis, Reddit Inc. Ohanian left Reddit’s board in 2020 — and now seems ready to take it on.