, Columnist
Is This the Most Powerful Woman in the World?
Mexico’s first female president, Claudia Sheinbaum, has a whopping 85% approval rating. And you bet she’s using it to fight the trade war.
Claudia Sheinbaum’s aura has no bounds.
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Gen Z places a lot of importance on having a good “aura.” Although that word has been around for decades, the concept of “auramaxxing” — boosting your overall vibe and energy to exude boundless confidence — is a relatively new one. It’s typically a male-centric aspiration that goes hand-and-hand with mogging (I’ll leave you to Google that if needed), but women can collect aura points, too. Case in point? Claudia Sheinbaum:
