, Columnist
Hey, Alexa, Do You Finally Have a Real Business Model?
Yes, I do, thanks to Amazon’s development of generative AI that makes sense for everyday people.
Panos Panay has focused Alexa.
Photographer: Michael Nagle/Bloomberg
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The last time we heard from Amazon.com Inc. Chief Executive Officer Andy Jassy, he was breaking it to investors that his company was forecasting $100 billion in capital expenditures this year — the largest outlay of the tech giants in the pursuit of artificial intelligence.
It is understandable, then, why he’s eager to explain how AI is already being put to use. On Wednesday, at an event in New York, the company made a strong pitch that Alexa, its often-mocked smart voice assistant, has been given a new purpose — and a new business model — thanks to generative AI.