, Columnist
Bud Light Super Bowl Ad Toasts the Winners of the Culture Wars
Many of the commercials in this year’s big game returned to traditional tropes like beer-drinking dads and women in bikinis. Expect more to follow.
Cheers to suburban dads.
Photo credit: Bud Light/YouTube
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Anheuser-Busch InBev wants you to know that Bud Light is for men.
And in case there was any question about the kind of men, the company made it clear in its Super Bowl ad on Sunday. It’s for men who live in the suburbs, who fawn over lawnmowers and grills, who wield leaf blowers with phallic symbolism, who talk about fishing and colonoscopies and homeowners associations. And if the ad’s casting is any indication, it’s mostly for men who are White.