Your Cup of Morning Joe Is About to Shock You
Wholesale coffee prices have surged. Retail costs will undoubtedly follow suit.
George Clooney’s cup of morning Joe is about to get more expensive.
Photographer: Fabrice Coffrini/AFP/Getty Images
“Why everybody did not buy coffee I cannot tell you,” writes Edwin LeFevre in his 1923 classic Reminiscences of a Stock Operator about the speculative investment of the day in commodities. “It didn't require a Sherlock Holmes to size up the situation.”
The same could be said about today’s market: Stocking up now, before retail prices rise further, seems like a no brainer. Forgive me for sounding alarmist but, alongside olive oil, coffee is something I cannot live without, particularly since my efforts to live the life and hopefully clone the looks of George Clooney hooked me into the world of capsules.