TikTok’s End Could Solve Our Creativity Crisis
The demise of the short-form video app might be the healthiest thing for us.
We don’t have to record everything all the time.
Photographer: Shuran Huang/BloombergTikTok’s future remains in limbo after the US Supreme Court upheld a law that will ban the platform on Sunday if its Chinese parent company, ByteDance Ltd., doesn’t divest its ownership. The death of the app will affect all kinds of industries, from marketing and tech to sports and news media.
As a culture columnist, I’ve come to rely on TikTok as a trend barometer for fashion, books, food and theater. In my personal life, my days often revolve around it, too. To say I’m upset about the ban is an understatement. Many share the sentiment, especially those in the creator economy. TikTok leveled the playing field for them, offering a low-pressure place to earn income, regardless of education, zip code or personal achievements.