Martin Ivens, Columnist

Keir Starmer Needs a More Modern Approach to Elon Musk’s Attacks

The UK Prime Minister risks looking like a dinosaur in the age of social media.

Elon Musk isn’t going away. Keir Starmer needs to modernize his approach to the multi-billionaire’s attacks. 

Photographer: Dimitrios Kambouris/Getty Images North America
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Elon Musk, the world’s richest person, is making the running in UK politics and the establishment can't stop him.

To understand Musk’s impact, let’s look back to a politician of a different era: Enoch Powell, essentially the grandfather of all right-wing British populists. In 1968, the Tory politician, one of the most accomplished House of Commons orators of his day, tried to seize his party leadership by making a series of inflammatory speeches about non-white immigration. He was ostracized by the political class, became a hate figure on television and was condemned by mainstream newspaper commentators — although, alarmed by the popularity of his message, both parties hit the brakes hard on migration. Powell acknowledged that “for a politician to complain about the press is like a ship's captain complaining about the sea.”