, Columnist
Boycott Costco Over Its DEI Efforts? Good Luck With That.
Shoppers are obsessed with the warehouse retailer. The company believes its diversity is one of the reasons why.
It’s not a store — it’s a lifestyle.
Photographer: Bloomberg/BloombergThis article is for subscribers only.
Costco Wholesale Corp. has made a business out of doing things its own way.
It pioneered and perfected the high-low formula, selling bulk toilet paper and $1.50 hot dogs alongside gold bars, diamond rings and more wine from Bordeaux than any other retailer. It intentionally keeps its profit margins low while requiring a membership fee for the privilege of shopping in its no-frills warehouses. It’s a discounter that pays employees some of the highest wages in a retail industry notorious for squeezing its workforce.