Paul Hardart, Guest Columnist

Comcast Spinning Off MSNBC Was Inevitable

Between cord-cutters and Donald Trump constantly criticizing news outlets, the cable business has become less attractive in the traditional sense.

November 26, 2024 at 1:00 PM UTC

By Paul Hardart

Paul Hardart is director of the entertainment, media & technology program at NYU's Stern School of Business and founding director of the Graduate Program in Media Management at The New School. He was previously an executive at Universal and Warner Brothers.

Changing the channel on cable is inevitable.
Photographer: Cindy Ord/Getty Images North America

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The long and inevitable unspooling of the cable television business is now upon us.

Comcast Corp. knows this, which is why it announced that it would be spinning off its cable networks into a separate, publicly traded company (“SpinCo”) valued at approximately $7 billion.