Andrea Felsted, Columnist

Estée Lauder Needs a CEO Makeover, Not a Touch-Up

The beauty company is going with an insider for its next chief. That approach has its advantages — but new ideas and fresh perspective are not among them.

The next makeup mogul?

Photographer: Jared Siskin/Patrick McMullan via Getty Images

 

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Estée Lauder Companies Inc. on Wednesday named longtime executive Stephane de La Faverie as its new chief executive officer.

Given the scale of Estée Lauder’s problems, an outside candidate would have been better. He or she would have brought a fresh perspective to the company, which owns namesake brand Estée Lauder as well as Tom Ford Beauty, Too Faced and perfumier Kilian.