, Columnist
The Perils of Personalizing Your $500,000 Ferrari
Resale values for the supercar brand are coming under pressure, and not just because wealthy clients made poor customization choices.
Be careful when pimping your Ferrari.
Photographer: Martyn Lucy/Getty Images EuropeThis article is for subscribers only.
Ferrari NV became Europe’s most valuable automaker by increasing sales volumes and prices while persuading customers to purchase lots of expensive options. But now its finely tuned business model is showing signs of wear.
While new vehicle orders extend well into 2026, nearly new sports cars are piling up in the used market. The Italian manufacturer has put part of the blame for weaker resale values on the esoteric choices of its wealthy clients, which I think is a bit cheeky.