Adam Minter, Columnist

High School NIL Deals Can Level the Playing Field

There’s a growing economic divide in youth sports culture. Modest partnerships juniors and seniors land from their name, image and likeness could help fix it.

September 8, 2024 at 12:00 PM UTC

By Adam Minter

Adam Minter is a Bloomberg Opinion columnist covering the business of sports. He is the author, most recently, of “Secondhand: Travels in the New Global Garage Sale."

If it’s broke, fix it.
Photographer: Luke Sharrett/Bloomberg

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The wave of money and controversy transforming college sports is coming for high schools, too.

Take junior Faizon Brandon, the five-star quarterback for Grimsley High School in Greensboro, North Carolina. His family claims he’s recently been offered deals cumulatively worth over $1 million to license his name, image and likeness.