Frank Barry, Columnist

How Democrats Can Flip Red Districts Blue

Two House candidates looking to unseat freshman Republicans are employing strategies the whole party should support.

September 7, 2024 at 12:00 PM UTC

Frank Barry is a Bloomberg Opinion columnist and member of the editorial board covering national affairs. He is the author of the new book, "Back Roads and Better Angels: A Journey Into the Heart of American Democracy."

Waving the flag is part of the plan.
Photographer: Hannah Beier/Bloomberg

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Political consultants and pundits debate whether presidential campaigns should devote more resources to activating the base or persuading the undecided. For congressional candidates who are challenging the majority party, however, prioritizing persuasion is a must.

At the Democratic National Convention in Chicago, I sat down with two House candidates running to unseat freshmen Republicans to ask: What does it take a turn a red district blue?