Andrea Felsted, Columnist

Goodbye Grocery Greedflation and Shrinkflation. Hello Deals.

The tide is turning on food prices. Consumers can rejoice, but manufacturers and stores should worry.

Shop up.

Source: Bloomberg

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Greedflation in the grocery aisle is over. That’s the message from the consumer giants on both sides of the Atlantic. It’s great for consumers — not so good for manufacturers.

After three years of rampant escalation in food prices, many consumers in the US and Europe have had enough. They are voting with their wallets and trading down to cheaper off-brand and private labels, as well as companies that offer better value meals.