Parmy Olson, Columnist

Elon Is Playing a Dangerous Game With Kamala Harris Deepfake

Posting a manipulated recording of the US presidential candidate’s voice is no joke. It will embolden others to follow suit.

No joke.

Source: Bloomberg

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A video that Elon Musk posted on X over the weekend has the voice of Kamala Harris speaking over her first big campaign ad, describing herself damningly as “the ultimate diversity hire” who does not “know the first thing about running the country.” It’s a powerful, devastating twist on the original ad because the voice is unmistakably Harris’. But it’s been digitally manipulated, most likely by an AI tool.

X prohibits users from posting media that has been “deceptively altered” and “likely to result in widespread confusion on public issues.” But such rules apparently do not apply to Musk himself. The original poster of the video marked it as a parody and got 22,000 views. Musk made no such disclosure when he reposted the video, which has been watched more than 128 million times.1 That may make him the site’s worst spreader of misinformation.