Adam Minter, Columnist

TNT’s Bid for NBA Media Rights Never Stood a Chance

The league wasted little time turning down an $1.8 billion offer because it came attached to an outdated cable package.

July 25, 2024 at 3:13 PM UTC

Adam Minter is a Bloomberg Opinion columnist covering the business of sports. He is the author, most recently, of “Secondhand: Travels in the New Global Garage Sale."

Professional basketball can't be (cable) boxed in.
Photographer: Ethan Miller/Getty Images North America

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On Wednesday, the National Basketball Association officially downgraded its cable plan with its new 11-year, $76 billion media rights agreements. Starting in 2025, NBA fans will get their hoops from Amazon.com Inc’s Prime Video, Comcast Corp.’s NBC and Peacock and Disney’s ABC and ESPN.

Warner Bros Discovery Inc.’s TNT, which has broadcast the league since 1989, gets nothing.