Jessica Karl, Columnist

Southwest Doesn’t Trust You to Pick Your Own Seat Anymore

The airline’s decision to end its policy of open seating is all about the bottom line.

July 25, 2024 at 9:56 PM UTC

By Jessica Karl

Jessica Karl is a Bloomberg Opinion columnist and author of the Bloomberg Opinion Today newsletter.

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Southwest!! What happened?! Less than 24 hours ago, things were going great for you. Somehow, you avoided CrowdStrike’s Blue Screen of Death and everyone loved you for it: