, Columnist
Shoppers Are Still Buying — Just Not What You’re Selling
Retailers are blaming poor results on a consumer pullback, but the reality is more complicated.
Retailers: It’s not them, it’s you.
Photographer: David Paul Morris/Bloomberg
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Helen of Troy Inc., maker of the viral Revlon styler brush, set investors’ hair on end last week with a stark warning that the US consumer was finally cracking.
The company’s new Chief Executive Officer Noel Geoffroy said the health of the company’s retailer customers — and that of their shoppers — had worsened: “Consumers are even more financially stretched and are even further prioritizing essentials over discretionary items.”