Andrea Felsted, Columnist

Let Temu Keep the Cheap Stuff. Amazon Should Go Luxe.

The retail giant is trying to expand in both high-end and low-end goods. Only one makes sense.

July 8, 2024 at 10:30 AM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

Time for a glow-up.
Photographer: Orbon Alija/E+

Provide news feedback or report an error

Site feedback:

Take our Survey

This article is for subscribers only.

Over the past two weeks, Amazon.com Inc. has sought to make inroads in the selling of both bling and bargains. Only one move is wise. It has a better chance of competing with Tiffany & Co. than Temu.

Amazon will help facilitate a deal by Saks Fifth Avenue owner Hudson’s Bay Co. to acquire rival Neiman Marcus Group for $2.65 billion. The tech giant will take a minority stake in the resulting company, Saks Global, giving it access to the luxury sector.