Jessica Karl, Columnist

Google Ushers in a New Era of Internet Hell

The company’s new AI-enabled search is bad news for publishers and the rest of the wider web economy.

May 15, 2024 at 8:54 PM UTC

By Jessica Karl

Jessica Karl is a Bloomberg Opinion columnist and author of the Bloomberg Opinion Today newsletter.

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“I don’t know what Google was thinking hiring me to open their keynote,” YouTube musician Marc Rebillet wrote on his Instagram Story yesterday. And quite frankly, neither does anyone else. But I hope he got paid a lot of money for it! After arriving on stage in a human-sized coffee cup, he attempted — key word, attempt — to hype up a rather unenthused crowd of web developers and tech reporters at 9 a.m.