Gearoid Reidy, Columnist

Nintendo’s Next Machine Must Switch Past Patterns

The Switch is set to go down as Nintendo’s best-ever seller. Now the Mario-maker needs another, and its past record isn’t super.

May 8, 2024 at 8:00 PM UTC

By Gearoid Reidy

Gearoid Reidy is a Bloomberg Opinion columnist covering Japan and the Koreas. He previously led the breaking news team in North Asia, and was the Tokyo deputy bureau chief.

Hard to follow up.
Photographer: Kiyoshi Ota/Bloomberg

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Finally, Nintendo Co. has acknowledged the obvious: It’s time to switch things up.

The Kyoto firm has been typically coy about what would come after the Switch, which will likely go down as its best-selling console of all time.1 Until this week, it hadn’t so much as admitted that a successor was coming.