AI Can't Reject Your No Good, Very Bad Idea
Skipping over real humans who can push back on corporate clients will lead to a mind-numbing flood of second-rate marketing.
A video created by Open AI's text-to-video "Sora" tool plays on a monitor in Washington, DC on Feb. 16, 2024.
Photographer: Drew Angerer/AFP/Getty Images
Yael Biran has worked for the last 25 years as an animator for mostly corporate clients, capitalizing on her talent for colorful illustration, movement and figuring out what her customers want but don’t know how to articulate. Recently, she sat on her couch at home and was “freaking out” about her life’s work. She had several big expenses on the horizon, and her usual workflow of about a dozen annual projects had dwindled to three in the past year.
The reason was obvious: artificial intelligence.