Andrea Felsted, Columnist

De Beers Has the Diamond. Could It Find a Bride?

Mining company Anglo American is considering offloading its storied diamond unit. It won’t be an easy sell.

April 29, 2024 at 4:00 AM UTC

Updated on

April 29, 2024 at 8:22 AM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

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Photographer: FABRICE COFFRINI/AFP

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A diamond is forever. But perhaps not for De Beers’ owner Anglo American Plc.

Facing a $39 billion bid from mining giant BHP Group Ltd, the London-listed company is considering offloading the diamond unit, the Wall Street Journal reported last week. Like marketing a stone without the requisite color or clarity, this wouldn’t be an easy sell.