Paul Hardart, Guest Columnist

Paramount's Best Hope for Survival Is Larry Ellison's Son

Out of all the suitors auditioning to take over the legendary studio, David Ellison is the right person for long-term success.

April 24, 2024 at 11:00 AM UTC

By Paul Hardart

Paul Hardart is director of the entertainment, media & technology program at NYU's Stern School of Business and founding director of the Graduate Program in Media Management at The New School. He was previously an executive at Universal and Warner Brothers.

Keeping the doors open.
Photographer: Mario Tama/Getty Images North America

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Unfortunately for Paramount Global, it’s the star of its own Hollywood drama.

A big name and legacy haven’t been enough to save it from the consequences of a global pandemic, a drop in advertisers and a shift in people’s viewing habits. It’s now awash in $16 billion of debt, and its future is uncertain.