Nike Needs a Comeback. Adidas Just Wrote the Playbook.
The German company’s CEO is making a good start after the company’s Kanye West debacle.
Fasion or sports? A pair of shoes from an Air Force 1 sneaker created by Virgil Abloh in partnership with Nike for Louis Vuitton in 2022.
Photographer: TIMOTHY A. CLARY/AFPThis article is for subscribers only.
When Nike Inc. reports its third-quarter earnings on Thursday, investors will be looking for signs that the world’s biggest sportswear company is beating back a growing field of challengers.
Nike Chief Executive Officer John Donahoe should learn from his counterpart at Adidas AG, Bjorn Gulden, whose efforts to energize the company following its costly divorce from Kanye West in 2022 are starting to pay off.