Wayfair Is Finally Thinking Like a Retailer
The online business’ decision to open a brick-and-mortar store shows that it has gotten the hint. People prefer to buy furniture in person.
Buying by faith and not by sight usually doesn’t end well.
Photographer: Tiffany Hagler-Geard/BloombergThis article is for subscribers only.
The internet brought the world of shopping to our fingertips. But not everything can be sold over the web. Pets, cars and luxury items are just a few of the goods that don’t sell very well online.
Recent retail news underscores that furniture has a prime spot on that list, too.