Abercrombie Is Running Late to the Altar
The retailer’s newly launched bridal collection has styles and a price point that don’t stand out in a crowded field.
Brides on a budget are going to need a little more.
Photographer: Stephanie Keith/BloombergThis article is for subscribers only.
Abercrombie & Fitch Co. has arrived late to the bridal party.
The casual fashion retailer announced it’s dipping its toes into the wedding business with a new collection of more than 100 pieces for brides, bridesmaids and guests that range from $80 to $180. There are options that can be worn for all the union festivities, from the bridal shower to the honeymoon.