, Columnist
So Long, Apple Car, We’ll Never Know What We Missed
The tech giant’s decision to scrap its auto project brings everyone’s favorite Silicon Valley rumor to an anti-climactic but sadly predictable end.
Apple’s presence on the road will remain limited to CarPlay, its in-car software.
Photographer: Josh Edelson/AFP/Getty Images
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What could Apple have done with the humble automobile?
Ideas, some credible and others less so, have dripped out for a decade. For a time, the company was rumored to be working on something small based on BMW’s i3. Then it was said to actually be a van. With augmented reality, a new kind of battery and smart seat belts.