, Columnist
What’s the Future of Advertising? Ask Sora
OpenAI's new text-to-video service has profound implications for all sorts of industries, but it will hit the media first.
Are we all living in a simulation?
Photographer: Drew Angerer/AFP
This article is for subscribers only.
Sora, a new service from OpenAI that produces one-minute videos in response to a textual prompt, isn’t yet available to the public. But the videos it has released are striking for their vividness, their detail and, if this is the correct term for an AI, their imagination.
It is worth considering the future economic consequences of this development.