Javier Blas, Columnist

The Meltdown in Chocolate Is Coming

Decades of non-investment are coming home to roost.

What’s happening in West Africa will soon be felt in supermarkets around the world.

Photographer: TorriPhoto/Moment RF
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The evening I learned the unspoken truth about the cocoa market I was in Yamoussoukro, the colossal capital city of Ivory Coast.

“The problem with cocoa is that’s a poor man’s crop,” explained my dining companion, a government official-turned-businessman. “Do you see any commercial plantation around here? No,” he said. “And do you know why? Because prices aren’t high enough.”