Parmy Olson, Columnist

OpenAI’s Spectacular Video Tool Is Shrouded in Mystery

Sam Altman is being secretive in all the wrong places about AI that can be used to spread misinformation.

Secrets.

Source: Bloomberg

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Every new OpenAI announcement sparks some measure of awe and terror. Late on Thursday, the maker of ChatGPT dropped its latest new gizmo, a text-to-video model called Sora that can create up to a minute of high-quality video. Cue a flood of remarkable AI clips going viral on social media, while stock video producers, filmmakers, actors and some startup founders likely fretted about their livelihoods.

AI video-generation has been around for more than a year, but Sora’s examples, including a high-definition clip of puppies shaking their fur in the snow and a sleepy woman being woken up by her cat, look more realistic than previous efforts. The glitches are harder to spot and the humans look more human.