Jessica Karl, Columnist

Nvidia Gave a Chatbot Another Awful Name

ChatGPT, Gemini and now RTX? These names don’t exactly roll off the tongue. We’ve got a better idea.

February 13, 2024 at 10:47 PM UTC

By Jessica Karl

Jessica Karl is a Bloomberg Opinion columnist and author of the Bloomberg Opinion Today newsletter.

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Photographer: SOPA Images/LightRocket

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Okay, I gotta ask: What does Nvidia put in its coffee?! Are they doing the Nutpods? Or Emma Chamberlain’s chai oat milk latte powder? It can’t be decaf. There’s no way you can have this type of ascent and *not* be caffeinated out of your mind: