Parmy Olson, Columnist

Zuckerberg’s Secret Weapon for AI Is Your Facebook Data

Perhaps we shouldn’t trust a billionaire who’s been reckless with personal information that he wants to exploit yet again.

February 6, 2024 at 5:00 AM UTC

By Parmy Olson

Parmy Olson is a Bloomberg Opinion columnist covering technology. A former reporter for the Wall Street Journal and Forbes, she is author of “Supremacy: AI, ChatGPT and the Race That Will Change the World.”

Mark Zuckerberg is sworn in to the Senate Judiciary Committee hearing titled "Big Tech and the Online Child Sexual Exploitation Crisis," last week.
Photographer: Tom Williams/CQ-Roll Call, Inc.

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For many people, Facebook is the internet, and the number of its users is still growing, according to Meta Platforms Inc.’s latest financial results. But Mark Zuckerberg isn’t just celebrating that continuing growth. He wants to take advantage of it by using data from Facebook and Instagram to create powerful, general-purpose artificial intelligence. Sounds great and Meta is well positioned to do it, but his billions of users may end up paying the price with their privacy and more.

Here’s how Zuckerberg teased his next move in AI on Thursday: