Timothy L. O'Brien, Columnist

The Latino Community Won’t Be Ignored in 2024

Whether it’s Joe Biden or Donald Trump, whoever claims the US presidency this year will first have to win the hearts of young, engaged voters.

January 30, 2024 at 10:00 AM UTC

By Timothy L. O'Brien

Timothy L. O'Brien is senior executive editor of Bloomberg Opinion. A former editor and reporter for the New York Times, he is author of “TrumpNation: The Art of Being the Donald.”

Maria Teresa Kumar: “I market democracy every single day.”
Photographer: Amanda Andrade-Rhoades/Bloomberg

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Consider the numbers: Latinos represent the US electorate’s second-fastest-growing voting group (after Asian Americans). About 36.2 million Latinos are expected to vote in the 2024 presidential election — 4 million more than in 2020, according to the Pew Research Center.