Liam Denning, Columnist

Musk Waves Goodbye to Tesla’s Growth Targets

EV deliveries are set to disappoint this year and there’s little sign of a new mass-market car to freshen up its offerings.

January 25, 2024 at 12:19 AM UTC

By Liam Denning

Liam Denning is a Bloomberg Opinion columnist covering energy. A former banker, he edited the Wall Street Journal’s Heard on the Street column and wrote the Financial Times’s Lex column.

Slowing down.
Photographer: Kirsty Wigglesworth - WPA Pool/Getty Images

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Henceforth, no company should ever say they are experiencing a slowdown. Tesla Inc. has redefined this experience as being “between two major growth waves.”

Full marks to whomever coined that surfer-dude promise of the doldrums soon giving way to another thrilling ride. Tesla’s infeasibly buoyant stock demands nothing less.