Awards Shows Like the Oscars Are Doomed
Audiences used to getting their entertainment on TikTok aren’t going to watch a three-and-a-half-hour extravaganza on TV.
And the award goes to … TikTok and YouTube.
Photographer: Kevin Winter/Getty Images
Now that the nominees for the 96th Academy Awards have been announced, ABC network executives will be keeping their fingers crossed for the main event: Oscars night, on March 10. How many people will tune in for one of Hollywood’s biggest nights out?
The nominations will likely draw more attention and commentary than usual, primarily because Greta Gerwig and Margot Robbie, the director and the star of Barbie, the year's top grossing film, were snubbed in the best director and best actress categories. Ironically, that may also be the reason fewer people tune in to the show.